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Baby love.

Baby love.

Burt's Bees wanted a splashy display for their natural baby products at retail.

Turkey talk.

Turkey talk.

How do you convince foodservice people that the turkey burger can go toe-to-toe with the beef burger? By making a strong, confident statement about its profit potential.

Brunch with new besties.

Brunch with new besties.

Brookdale Senior Living events influence move-ins and give current residents something festive to look forward to.

Year of the Rabbit

Year of the Rabbit

Another Brookdale Senior Living invitation, with a message of luck at the Lunar New Year.

A social stocking stuffer

A social stocking stuffer

A pinteresting way to promote a new seasonal flavor.

The client went nuts for this.

The client went nuts for this.

Use the equity of a tried-and-true brand to tout its superior performance--specifically, for making pecan pie. This was inspired by thoughts of its sticky goodness.

A light in the night.

A light in the night.

This concept, promoting the use of greener energy, came to me in a dream.

Pack some protein.

Pack some protein.

Full-page ad featured in health and fitness pubs.

Weigh your options

Weigh your options

Email targeted toward UHC members who may need some coaching.

Don't forget the snacks.

Don't forget the snacks.

Helping Target guests find the makings for their favorite game-time snack. Score!

A tempting table tent.

A tempting table tent.

Who doesn't love a yummy handheld treat?

The eyes have it.

The eyes have it.

Direct mailer for a prominent ophthalmology practice. Tagline: Don't miss a single detail.

Brand alchemy.

Brand alchemy.

I named this new fire-seared deli meat brand ("Fiamma" is Italian for "flame").This brochure helped evoke intrigue for deli managers looking for an exciting addition to their offerings.

Facebook friends.

Facebook friends.

Social post to inspire (and boost sales).

Insurance humor. Payoff guaranteed.

Insurance humor. Payoff guaranteed.

Don't worry. Harold is fine. This concept got a lot of laughs--even from the client! Full script in link.

Spice of life.

Spice of life.

Culinary trends come and go, and chefs have to keep up. This piece provided a pinch of inspiration from Durkee spices.

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